Poor Design.What's the most important element on this Chicago Transit ("L") card? It's that tiny strip running down...

Poor Design.

What’s the most important element on this Chicago Transit (‘L’) card? It’s that tiny strip running down the right side, telling the user how to insert the card.

A good design would make how you’re supposed to use the card the central focus, instead of a photo.

Usability should take priority over aesthetics. Ask any first-time 'L’ rider.